This Microbrewery Business Plan is becoming popular in our country; Microbrewery is the wonderful place where beer lover can consume fresh and chilled beer that has been brewed the Brewery house.
The microbrewery is the brewery that processes the small amount of beer; the microbrewery is generally characterized by their unique flavor, quality, and their Brewing Techniques to produce beer.
Microbrewery in not so popular India due to Indian culture and tradition and it also demand lots of registrations and certification, but nowadays microbreweries are gaining the popularity in some states; therefore this business does not have that much competition.
Microbrewery owner always looking for the ways to produce better beer, once the customer gets addict your brands then there is no chance to switch the brand.
Before starting the microbrewery you need to study the process to make fresh beer and draw the business plan for microbrewery look for the experts for the service, complete all paperwork regarding the Brewpub business.
Here in this article, you will get the detailed business plan for microbrewery which will helps you start the Microbrewery Business .
#1 Potential of Microbrewery Business (Market Opportunity)
Beer sales in India are expected to see an annual growth of 7.5% over the next five years despite regulatory hurdles, according to BMI Research (the firm that provides macroeconomic industry and financial market analysis)as rising disposable incomes in the hands of the middle class will lead to higher spending.
Initiating a Microbrewery Business is not an easy task; therefore you need to consider some crucial points while starting the business. Such as,
Analyze the target market and their purchasing power.
Identify the popular beer that prefers by the customer; study your competitors and write down the microbrewery business plan.
And the main important is found out the right location for your Brewpub business.
#2 Registrations & Licenses for Microbrewery Business Plan
#1) Registration of Firm: You may start the small to medium business either a Proprietorship or Partnership Firm.
If you are starting this business as One Person Company, then you have to register your firm as a proprietorship.
For Partnership operation, you have to register as a limited liability partnership (LLP) or Pvt. Ltd. Company with Registrar of Companies (ROC).
#2) Brewpub License: it allows the firm to start operations in its microbrewery for commercial use. The fees for the Brewpub license is Rupees 25000/- per month. (The amount may vary state to state.)
#3) GST Registration: you have to apply for GST registration which will give you GST number, GST registration is mandatory for every business.
#4) Trade License: obtain a trade license from the local authority.
#5) Pollution Certificate: you need to take Wastewater disposal certificate from the pollution control board
#6) MSME/SSI Registration: MSME registration will help you to get the government scheme and facilities regarding.
#7) Food Safety and Standard Authority of India (FSSAI): Microbrewery dales with the food processing, therefore, you need to apply for the FSSAI license.
#8) IEC code: if you are planning to export the beer then you need to take IEC (import-export code) code.
Additionally, you need to apply for, Quality Control (QC) certificate of finished beer from the govt. approved QC labs, on random inspection basis.
#3 Area Required For Brewpub Business (Location)
You can start brewpub business by two ways, one is you can initiate the microbrewery with bar and restaurant system. Conversely, if you already have a hotel or restaurant, you can add on a microbrewery with the presented infrastructure.
Choose are for microbrewery wisely, the area where you need to start the microbrewery should be in the location where you can easily reach to the customer.
#4 Raw Materials for Brewpub Business
List of raw material required for the producing beer
- Barley Malt
- Crenel Grains
- Purified Water
#5 Machinery Required For Microbrewery Business
- Beer Filters
- Distribution Tanks
- Electric Cabinet With All Controls
- Lauter Tuns
- Mashing Tuns & Kettles
- Phes (Physical Heat Exchangers)
- Plc Touch Type Process Controller
- Refrigeration Machine
- Serving System
It is essential to buy the machinery from the reliable suppliers, ask for the customer’s preview before placing the order for equipment, and additionally ask for the detailed technical specifications of the equipment’s.
Water supply is necessary for microbrewery if supply does not meet standards; you will need to have RO system (Reverse osmosis system).
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#6 Processes to Make Beer in Brewpub
Beer is an alcoholic drink, it contains 4% to 6% alcohol by volume, and you can produce beer from barley malt.
Barley malt is germinated grains that have been dehydrated in a process known as “malting”
Step 1 Weight
Take the weight of the barley malt with the help of commercial weight machine.
Mix the barley malt with other ingredients like hops and other adjuncts such as maize, rice, sugar, wheat etc. with the help of water as per requirement of the recipe.
Step 3 Mashing
Put the mixture in the mashing, mashing is a process where the enzymes of the malt degrade the starch and proteins as per specific demands of the recipe for the style of beer and bring the sugars, amino acids, and minerals into solution.
The mashing process will give you WORT, WORT contains the most important being maltose and maltotriose.
Step 4 Lautering
Separate the WORT using filtration method called lautering method.
Step5 Wort Boiling
Separated WORT is transfer to the kettle for WORT boiling.
Step 6 Swirl
The boiled WORT is sent to the whirlpool where the WORT is swirled so to precipitate the suspended matter and make it clears.
Step 7 Fermentation/ Maturation
Once the WORT is chilled add the yeast into Fermenters where the yeast converts the fermentable sugars in the WORT to alcohol and Carbon Dioxide this process of fermentation takes 6 to 7 days at about 10°C.
Step 8 Filtration
Once fermentation is done beer is passed through the filters and sends for packaging
Step 9 Packaging
Beer is store into beer tanks and now beer is ready to be dispensed fresh to the customer.
#7 Where To Sell Beer
While choosing the Microbrewery Business Plan make sure that the location is easily accessible and you can grab the customer’s attention
Apart from traditional marketing strategy, you can choose the online marketing by which you can easily reach to the bulk amount of customer
You can make offers to the customers so customers can easily attract toward the brewery.
The export market for beer is high, so if you are planning to export your beer then it is a very profitable decision
For transportation of beer, you need to get IEC (import-export code), which is mandatory for any export and import processes.
Brand and Uniqueness
Establish strong relationships with local beer distributors in selected sales areas.
Make your unique flavor of beer that became your identity.
Maintain tight control of cost and operation during growth.
Maintain the high-quality product that the brewery has become known for and became your uniqueness.